Ube (pronounced oo-bay) is a purple yam that is a popular ingredient in Filipino cuisine.

What does Ube taste like?

Ube has a unique sweet flavor with hints of vanilla and floral notes.

How is Ube used in cooking?

Ube is commonly used to make desserts such as Ube Halaya, Ube Ice Cream, and Ube Pandesal.

Ube is low in fat, high in fiber, and a good source of essential nutrients like potassium and vitamin C.

Is Ube the same as taro?

No, Ube and taro are different plants. Ube has a distinct purple color while taro has a white or light purple flesh.

Is Ube naturally purple?

Yes, Ube has a natural vibrant purple color.

No, Ube should be cooked before consuming as it can be tough and starchy in its raw state.

Where is Ube commonly grown?

Ube is native to the Philippines but is also grown in other Southeast Asian countries and Hawaii.

What are some Ube recipes?

Popular Ube recipes include Ube Cupcakes, Ube Cheesecake, Ube Macapuno Cake, and Ube Leche Flan.

Can I substitute Ube with purple food coloring?

No, using purple food coloring will not provide the same flavor or texture as using real Ube.

Does Ube have any culinary benefits?

Yes, Ube is not only visually appealing but also adds a unique flavor and moistness to baked goods.

Yes, Ube can be peeled, cubed, and stored in the freezer for future use.

How do I prepare Ube for cooking?

To prepare Ube, peel the skin, cut into cubes, and cook in boiling water until tender. Mash or blend the cooked Ube before using it in recipes.

Can I find Ube year-round?

Ube is typically available year-round in Asian grocery stores or online markets.

Are Ube and purple sweet potato the same?

No, Ube and purple sweet potato are different varieties. Ube has a sweeter and richer flavor compared to purple sweet potato.

You can buy it at Weee! Asian Market, www.sayweee.com.

Asian American store with free delivery available*

Where to buy ube near me?

*Orders above $35, varies by region

Shop now

Top 5 products for Ube

#1

Dragonfly Ube Halaya Purple Yam Jam 12 oz

Enjoy authentic Ube flavor with this purple yam jam, perfect for desserts like halo-halo, ube ice cream, pastries, and cakes. Its rich, creamy taste and vibrant color add a sweet, nutty twist to your Asian treats. Great for both traditional and modern recipes.

$5.99

Shop now

imeevg095
Delectable sweet purple yam, perfect spread for my Hawaiian sweet rolls. Yum!
Jay
pwede na for my ube desserts, i use this for my ube biko
Faye
great addition to my cringkle recipe.
weee.12695662
Good product and tasted so good for your halo halo.
Lee-anne
Yummy crinkles with ube halaya
Ashley
looking delicious and yummy!
cristellecarriedo
Been craving ube halaya. Best for bread and baking! It was greatly packed as well
weee.16523513
received in good condition, well done packaging , undamaged, and in good condition!
MARIA
This is a re-order. Added it to my home made vanilla ice cream recipe, and it came out delish!!! This product allows me to easily make ube ice cream with my Ninja Creami.

#2

McCormick Ube Flavor

The product perfectly caters to shoppers browsing for Ube, a popular Filipino yam variety. It's a flavoring ingredient that adds the distinctive purple yam taste and color to various Asian dishes, from ice creams, cakes to pastries. Being a shelf-stable ingredient, it offers convenience due to its longer-lasting usability. For health-conscious customers, Ube is packed with vitamins, fiber and antioxidants, making it a beneficial addition to a balanced diet. The vibrant hue is also a natural food colorant, eliminating the need for artificial additives.

$2.69 - $3.99

Shop now

nghetuloan274
Delicious Thank you
rosemary41598
Love the flavor
安蓝
With its beautiful color, it's especially suitable for making cakes, creams, puddings, ice cream, and beverages.
Sky
Made ube cookies
Cel Lambert
Its on sale and i grab more
I.S.
I created lots of desserts using this ube extract! I made ube halaya that became the filling for my ube cupcake, ube layered cake and ube-cheese pandesal. I also used it for my frosting and even bilo bilo! I don't know why, but the bilo bilo with ube extract had better texture than the plain one. It was softer, chewier! I used other brand before, one that I got from an asian store but I prefer this brand, being a Filipino I can attest that it has more authentic ube flavor Also I noticed I didn't even need to put food color most of the time since it already gave my bakes that purple tinge that's so reminiscent of ube.
Kielou
The best for that authentic ube flavor! A little goes a long way and it’s perfect for ube desserts, breads, and cakes. Definitely my go-to!
watermelon559
good ube flavor.....
Lory
this is good ,now i can make ube flavored dessert I'm excited for this thanks
Faye
i love how concentrated this ube flavoring. i always used this to my ube cringkles.

#3

Tropics Grated Purple Yam, Frozen

Tropics Grated Purple Yam, or Ube, is a convenient pantry staple for creating Asian delicacies. Enjoy its sweet, nutty flavor in signature pastries, pancakes, or ice cream. Being frozen maintains freshness and allows flexibility in usage. Also, Ube is high in vitamins, antioxidants and fiber, making it a healthy food choice. Ideal for Ube lovers, this product provides a taste of Asia at home.

$3.49 - $6.79

Shop now

roselinda3
Look at the ube I made! I used the frozen ube I got from Weee!, and it's so good—it tastes exactly like the ube I used to eat when I was little!
weee.16692380
I always buy this brand . Good for Haleya .
RRRR
It's pretty good, the taste is quite delicious.
weee.14641456
Real ube. Good quality
Mary AnnMasagca
I bought this to make ube pastillas
zannerhaleigh14
Good packaging.I will bake it.
weee.8491183
I bought this kind so many times and I love it.
rtmmaclay
Looks okay
Mary AnnMasagca
i used this to make ube halaya, a filipino treat!
Mary AnnMasagca
i use this to make ube halaya from scratch

#4

Oishi Pillows Ube Filled Crackers

Delight in the unique flavor of Ube with Oishi Pillows! These filled crackers combine a crunchy exterior with the distinctive, sweet taste of Ube, providing a delectable snack experience. Best enjoyed as it is, these can also be a fun twist to snack platters or dessert dishes in Asian cuisine. They're a convenient treat for Ube lovers, available right at your fingertips.

$2.96 - $3.99

Shop now

EmNgoc
Restock for my kids :)
weee.13671721
item is intact not expired. thank you wee
jiajenya
my daughter love this
Chi
Delicious!! The bag is huge.
Jansy
Very good,Im very satisfied!
Jelly Jane
My daughter’s favorite Filipino snack! She’s an ube lover!!!
myrrivyabibuag
One of my sweet treats!
Lm
Best ube snack ever.
Jennifer
Ube flavor this time!

#5

Butterfly Ube Flavoring 0.8 fl.oz

Rich, vibrant ube essence perfect for Filipino treats—halo‑halo, leche flan, ube cake, milkshakes, or bubble tea. Its sweet, nutty, earthy notes elevate desserts without added sugar, delivering authentic purple hue and natural antioxidants for a wholesome twist. Ideal for home bakers and cafe menus.

$1.39 - $1.79

Shop now

gieblundy
On sale. Uses them when baking Ube cake and Ube puto and other recipes
Jelly Jane
So excited to use this
weee.9268945
Reordered every time
weee.15173854
I like these
trapwokva
Brings out the color
nellyb54
Like it and it has long expiration date, this is what I love most.
Jennifer
Have a very nice ube taste but colour is too dark! Probably can use lesser though not sure how it will impact final taste. Goes well with coconut!
joannemaribethhill
Items arrived early and was securely packaged
Ashley
good quality food!
Mami Dette in California
Fresh and delivery on time.

Popular recipes

Ube Pancakes

These fluffy pancakes are bursting with the vibrant purple color and sweet taste of Ube. Perfect for a delicious and colorful breakfast or brunch. The main ingredient, Ube, gives these pancakes a unique flavor and a beautiful purple hue that is sure to impress.

Ube Bibingka

Indulge in this Filipino classic dessert made with Ube. The soft and moist cake is topped with grated coconut, creating a perfect balance of flavors and textures. Ube gives the Bibingka a delightful purple color and a subtle nutty flavor that will leave you craving for more.

We believe Asian groceries should be accessible and affordable for all

Free delivery with low minimums

America’s largest selection

Freshness guarantee

America’s #1 Asian grocery delivery app

Recent service reviews

Sept. 2024

Very good prices, delivery on times of any time I ordered . Good service. Good product. You can find anything's on Weee!

PriceDeliveryProduct Quality

Customer since 2018

Phoenix, AZ

Jun. 2024

I've hunted all over Connecticut for Asian groceries and they're difficult to find in my area. I love being able to order them on Weee!

Product Variety

Customer since 2020

Connecticut, CT

Apr. 2024

Great customer service. Experienced customer service who answers the phone could always solve problem efficiently.

Customer service

Customer since 2023

Washington DC

Jan. 2024

I really appreciate that you work hard to uphold standards of quality. I like the wide variety of products and the ease of shopping with you.

Product VarietyApp experience

Customer since 2020

Los Angeles, CA

Frequently asked questions

What is Ube?
Ube (pronounced oo-bay) is a purple yam that is a popular ingredient in Filipino cuisine.
How is Ube used in cooking?
Ube is commonly used to make desserts such as Ube Halaya, Ube Ice Cream, and Ube Pandesal.
Is Ube the same as taro?
No, Ube and taro are different plants. Ube has a distinct purple color while taro has a white or light purple flesh.
Can I eat Ube raw?
No, Ube should be cooked before consuming as it can be tough and starchy in its raw state.
What are some Ube recipes?
Popular Ube recipes include Ube Cupcakes, Ube Cheesecake, Ube Macapuno Cake, and Ube Leche Flan.
Does Ube have any culinary benefits?
Yes, Ube is not only visually appealing but also adds a unique flavor and moistness to baked goods.
How do I prepare Ube for cooking?
To prepare Ube, peel the skin, cut into cubes, and cook in boiling water until tender. Mash or blend the cooked Ube before using it in recipes.
Are Ube and purple sweet potato the same?
No, Ube and purple sweet potato are different varieties. Ube has a sweeter and richer flavor compared to purple sweet potato.

What does Ube taste like?
Ube has a unique sweet flavor with hints of vanilla and floral notes.
Is Ube healthy?
Ube is low in fat, high in fiber, and a good source of essential nutrients like potassium and vitamin C.
Is Ube naturally purple?
Yes, Ube has a natural vibrant purple color.
Where is Ube commonly grown?
Ube is native to the Philippines but is also grown in other Southeast Asian countries and Hawaii.
Can I substitute Ube with purple food coloring?
No, using purple food coloring will not provide the same flavor or texture as using real Ube.
Can I freeze Ube?
Yes, Ube can be peeled, cubed, and stored in the freezer for future use.
Can I find Ube year-round?
Ube is typically available year-round in Asian grocery stores or online markets.
Where can I buy Ube?
You can buy it at Weee! Asian Market, www.sayweee.com.

imeevg095
Delectable sweet purple yam, perfect spread for my Hawaiian sweet rolls. Yum!
Jay
pwede na for my ube desserts, i use this for my ube biko
Faye
great addition to my cringkle recipe.
weee.12695662
Good product and tasted so good for your halo halo.
Lee-anne
Yummy crinkles with ube halaya
Ashley
looking delicious and yummy!
cristellecarriedo
Been craving ube halaya. Best for bread and baking! It was greatly packed as well
weee.16523513
received in good condition, well done packaging , undamaged, and in good condition!
MARIA
This is a re-order. Added it to my home made vanilla ice cream recipe, and it came out delish!!! This product allows me to easily make ube ice cream with my Ninja Creami.
nghetuloan274
Delicious Thank you
roselinda3
Look at the ube I made! I used the frozen ube I got from Weee!, and it's so good—it tastes exactly like the ube I used to eat when I was little!
weee.16692380
I always buy this brand . Good for Haleya .
RRRR
It's pretty good, the taste is quite delicious.
weee.14641456
Real ube. Good quality
Mary AnnMasagca
I bought this to make ube pastillas
zannerhaleigh14
Good packaging.I will bake it.
weee.8491183
I bought this kind so many times and I love it.
rtmmaclay
Looks okay
Mary AnnMasagca
i used this to make ube halaya, a filipino treat!
Mary AnnMasagca
i use this to make ube halaya from scratch
EmNgoc
Restock for my kids :)
weee.13671721
item is intact not expired. thank you wee
jiajenya
my daughter love this
Chi
Delicious!! The bag is huge.
Jansy
Very good,Im very satisfied!
Jelly Jane
My daughter’s favorite Filipino snack! She’s an ube lover!!!
myrrivyabibuag
One of my sweet treats!
Lm
Best ube snack ever.
Jennifer
Ube flavor this time!
gieblundy
On sale. Uses them when baking Ube cake and Ube puto and other recipes
ade.ebio
I’ve been ordering this Magnolia Ube ice cream ever since it became available in our place. I love Magnolia Ube ice cream, it’s my favorite!
RebeccaLiu
Delicious I love this ice cream so much
vrobante
Creamy and delicious! The ube flavor is rich without being too sweet. It tastes just like a classic Filipino dessert and is perfect for satisfying an ube craving. Definitely one of my favorite ice cream flavors!
weee.16070849
I can taste my favorite ice cream without going to store.
weee.15249696
Packed perfectly
weee.15249696
Best ube ice cream
venus_22kelly
I love the flavor, it's very taste and refreshing!
N
It was delicious, I'm glad I bought it
A Cat
my dad's favourite
winnie_gadia
Delicious ube ice cream and kept frozen during delivery using DRY ICE!
ZorayaPrado
Can’t wait to use it
Trang
finally! I don't have to drive all over town to buy these!!! my good friend makes a delicious ube tres leches with this!
weee.11379528
First time to order this and I’m gonna use it for my sticky rice ilov ube flavor
amazingtimes285
Taste real ube
amazingtimes285
I made ube halaya using this milk tase real ube
winnie_gadia
Use to make leche flan
Jay
good quality
BiancaTenorio
So perfect to make ube cream for pancakes!
soklin0113
Would be great with coffee or desserts. Haven’t tried it yet but I’m sure it’s great.
Kristine
Arrived on time