Ube (pronounced oo-bay) is a purple yam that is a popular ingredient in Filipino cuisine.

What does Ube taste like?

Ube has a unique sweet flavor with hints of vanilla and floral notes.

How is Ube used in cooking?

Ube is commonly used to make desserts such as Ube Halaya, Ube Ice Cream, and Ube Pandesal.

Ube is low in fat, high in fiber, and a good source of essential nutrients like potassium and vitamin C.

Is Ube the same as taro?

No, Ube and taro are different plants. Ube has a distinct purple color while taro has a white or light purple flesh.

Is Ube naturally purple?

Yes, Ube has a natural vibrant purple color.

No, Ube should be cooked before consuming as it can be tough and starchy in its raw state.

Where is Ube commonly grown?

Ube is native to the Philippines but is also grown in other Southeast Asian countries and Hawaii.

What are some Ube recipes?

Popular Ube recipes include Ube Cupcakes, Ube Cheesecake, Ube Macapuno Cake, and Ube Leche Flan.

Can I substitute Ube with purple food coloring?

No, using purple food coloring will not provide the same flavor or texture as using real Ube.

Does Ube have any culinary benefits?

Yes, Ube is not only visually appealing but also adds a unique flavor and moistness to baked goods.

Yes, Ube can be peeled, cubed, and stored in the freezer for future use.

How do I prepare Ube for cooking?

To prepare Ube, peel the skin, cut into cubes, and cook in boiling water until tender. Mash or blend the cooked Ube before using it in recipes.

Can I find Ube year-round?

Ube is typically available year-round in Asian grocery stores or online markets.

Are Ube and purple sweet potato the same?

No, Ube and purple sweet potato are different varieties. Ube has a sweeter and richer flavor compared to purple sweet potato.

You can buy it at Weee! Asian Market, www.sayweee.com.

Asian American store with free delivery available*

Where to buy ube near me?

*Orders above $35, varies by region

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Popular recipes

Ube Pancakes

These fluffy pancakes are bursting with the vibrant purple color and sweet taste of Ube. Perfect for a delicious and colorful breakfast or brunch. The main ingredient, Ube, gives these pancakes a unique flavor and a beautiful purple hue that is sure to impress.

Ube Bibingka

Indulge in this Filipino classic dessert made with Ube. The soft and moist cake is topped with grated coconut, creating a perfect balance of flavors and textures. Ube gives the Bibingka a delightful purple color and a subtle nutty flavor that will leave you craving for more.

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Frequently asked questions

What is Ube?
Ube (pronounced oo-bay) is a purple yam that is a popular ingredient in Filipino cuisine.
How is Ube used in cooking?
Ube is commonly used to make desserts such as Ube Halaya, Ube Ice Cream, and Ube Pandesal.
Is Ube the same as taro?
No, Ube and taro are different plants. Ube has a distinct purple color while taro has a white or light purple flesh.
Can I eat Ube raw?
No, Ube should be cooked before consuming as it can be tough and starchy in its raw state.
What are some Ube recipes?
Popular Ube recipes include Ube Cupcakes, Ube Cheesecake, Ube Macapuno Cake, and Ube Leche Flan.
Does Ube have any culinary benefits?
Yes, Ube is not only visually appealing but also adds a unique flavor and moistness to baked goods.
How do I prepare Ube for cooking?
To prepare Ube, peel the skin, cut into cubes, and cook in boiling water until tender. Mash or blend the cooked Ube before using it in recipes.
Are Ube and purple sweet potato the same?
No, Ube and purple sweet potato are different varieties. Ube has a sweeter and richer flavor compared to purple sweet potato.

What does Ube taste like?
Ube has a unique sweet flavor with hints of vanilla and floral notes.
Is Ube healthy?
Ube is low in fat, high in fiber, and a good source of essential nutrients like potassium and vitamin C.
Is Ube naturally purple?
Yes, Ube has a natural vibrant purple color.
Where is Ube commonly grown?
Ube is native to the Philippines but is also grown in other Southeast Asian countries and Hawaii.
Can I substitute Ube with purple food coloring?
No, using purple food coloring will not provide the same flavor or texture as using real Ube.
Can I freeze Ube?
Yes, Ube can be peeled, cubed, and stored in the freezer for future use.
Can I find Ube year-round?
Ube is typically available year-round in Asian grocery stores or online markets.
Where can I buy Ube?
You can buy it at Weee! Asian Market, www.sayweee.com.

weee.7175496
The cotton is so nice, the color is gorgeous, and it's so sweet.
周小蜜蜜
It tastes just like sweet purple sweet potato, and it's a great source of anthocyanins and dietary fiber—a high-quality carbohydrate. This is my second purchase, and I'll definitely buy it a third time!
weee.7479668
This brand of purple sweet potatoes is consistently high quality; I often buy them from Weee. I like that they're not too sweet, have a slightly soft and fluffy texture, and are quite delicious.
dizhao1963
The bag of sweet potatoes is quite large, containing five. I'm going to put them in the oven.
weee.4803799
All five purple sweet potatoes were fresh, with smooth and clean skin; they looked delicious
weee.9076129
Steam them, them freeze them. One cup only 3g carbohydrate. 7g protein.
lucianaaorsi
Excellent quality!! I'll buy more.
weee.14138236
The best potato
143anj
Fresh can not wait to make pancake
猛龙过江之猪乸化妆
The purple sweet potatoes arrived. They're very pink and sweet. They're delicious as air fryers or steamed.
Victor
Good purple yam. Received in excellent condition
psphowell
Expensive but worth it
kenny
The small, velvety sweet potatoes are delicious.
Sasha
Good batch. On the smaller side, perfect size for roasting.
Torie
fresh these were huge. but so yummy
M
Good price
watermelon559
good and sweet..
watermelon559
repeat order...
Sasha
Roasting these for snacking.
psphowell
I love this sweet potato alot with coffee
imeevg095
Delectable sweet purple yam, perfect spread for my Hawaiian sweet rolls. Yum!
Jay
pwede na for my ube desserts, i use this for my ube biko
Faye
great addition to my cringkle recipe.
weee.12695662
Good product and tasted so good for your halo halo.
Lee-anne
Yummy crinkles with ube halaya
Ashley
looking delicious and yummy!
cristellecarriedo
Been craving ube halaya. Best for bread and baking! It was greatly packed as well
weee.16523513
received in good condition, well done packaging , undamaged, and in good condition!
MARIA
This is a re-order. Added it to my home made vanilla ice cream recipe, and it came out delish!!! This product allows me to easily make ube ice cream with my Ninja Creami.
Kimberly
It's delivered on the said date and I love the goods.
Hazel
all-time favorite brand of flavorings...
billykatt143
This has a great taste but I like the butterfly brand extract better this one is a lot smaller then i expected and as soon as I touched it i got purple dye all over my fingers even with the cap and plastic on it. Other then that it is still good.
ash
I made my first purchase because the reviews were good.
Rassy
Small but should be fine
nghetuloan274
Delicious Thank you
rosemary41598
Love the flavor
安蓝
With its beautiful color, it's especially suitable for making cakes, creams, puddings, ice cream, and beverages.
Sky
Made ube cookies
Cel Lambert
Its on sale and i grab more
I.S.
I created lots of desserts using this ube extract! I made ube halaya that became the filling for my ube cupcake, ube layered cake and ube-cheese pandesal. I also used it for my frosting and even bilo bilo! I don't know why, but the bilo bilo with ube extract had better texture than the plain one. It was softer, chewier! I used other brand before, one that I got from an asian store but I prefer this brand, being a Filipino I can attest that it has more authentic ube flavor Also I noticed I didn't even need to put food color most of the time since it already gave my bakes that purple tinge that's so reminiscent of ube.
weee.14641456
Good quality
roselinda3
Look at the ube I made! I used the frozen ube I got from Weee!, and it's so good—it tastes exactly like the ube I used to eat when I was little!
weee.16692380
I always buy this brand . Good for Haleya .
RRRR
It's pretty good, the taste is quite delicious.
weee.14641456
Real ube. Good quality
Mary AnnMasagca
I bought this to make ube pastillas
zannerhaleigh14
Good packaging.I will bake it.
weee.8491183
I bought this kind so many times and I love it.
rtmmaclay
Looks okay
Mary AnnMasagca
i used this to make ube halaya, a filipino treat!